Social Media Trends from 2019

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The Year of Social Media Trends

For businesses, 2019 was the year for social media – there’s really no denying it. Whether you’re new to the big wide world of social media or you’ve been on board for years; it has proved to be so much more than just a communication tool. With tailored marketing and advertising, content creation, and SEO (search engine optimisation) content on the rise; here are our social media trend observations of 2019!

Year of the Recommendation

It is pretty well-known that Facebook users tend to be of an older demographic and they are also more likely to write a review on a restaurant, business, or venue. In 2019, Facebook adopted a new ‘recommendation’ feature that prompts users to comment on whether or not they recommend the page they are on. Much like Google reviews, these recommendations can make or break an individual’s view of a business before having viewed the page but they also have the ability to work wonders.
When visiting a page, the user is instantly asked if they ‘recommend’ this business. If yes, they are then prompted to specify what it is they recommend about it. As we all know, it’s not uncommon for people to be more inclined to go out of their way to write a scolding review than a shining one, so it is with this feature that business’ can view and understand their clients’ needs, what they like, and perhaps, what needs addressing. The difference of this recommendation feature is that it prompts positive feedback and opinion rather than leaving it all to the disgruntled customer.

Year of the Story

It’s no surprise that the use of Instagram stories has been on the constant rise since their integration in 2016. According to Business Insider, they attract more than 400 billion users – why wouldn’t you get in on that action? Instagram stories have proved to be so much more than a place for candid snaps of your brunch. They have become a great means of advertising, engaging with users, and business promotion. Of course, it all does require a little work and consistency but trust us when we say – it’s worth it.

In recent years, the credibility and trust has been slowly sucked from all forms of social media and, as a business, you can use Instagram stories to provide your audience with a behind-the-scenes, never seen before, realistic view of life behind a business.
By providing a glimpse into this ‘raw reality’, the trusting relationship between producer and consumer is strengthened and, as I’m sure you know, this does nothing but good. Another plus to Instagram stories is the promotion of events and happenings within your business. By providing real-time, relevant content your audience is more likely to feel connected with and less like a client, which again, is nothing but a positive. So, get onto that Insta story, pick that filter carefully, and don’t forget – it’s all about that lighting, baby.

Year of Mobile-Friendly Content

Snapchat is one of those strange socials that you’re not sure if any of your friends still use but for some reason sometimes you end up spending 40 minutes watching short, aesthetically pleasing (and sounding) videos on who knows what. It seems as though Snapchat has paved the way to what we would call ‘mobile-friendly content’ movement.
It’s almost silly to think that something will be viewed on a desktop computer in this day and age! We have been gifted with a small, yet powerful computer that fits in our pocket – so why would we bother to brush the dust off your monitor and turn that bad boy on?
This implementation of mobile-friendly content is what could separate you and another business from gaining and retaining clients. If a customer is searching your social media and in particular, your webpage – if it is hard to navigate and not ‘mobile-friendly’ then you can basically say good-bye to that individual.
I’m sure you all know what we mean when we say mobile-friendly but we’ll explain it a little further for good measure. When a webpage doesn’t automatically shrink down to fit a mobile device, content is jumbled, pictures are blocking text, and when hyperlinks are too difficult to click is when you know you’re probably not on the friendly side. By making things as seamless, streamlined, and user-friendly as they can be – you can be sure that you have a one up on that other business whose webpage won’t scroll properly on a mobile device.

Year of the Viewer

With the update in YouTube’s algorithm, viewers have become the major focus for content producers and businesses. By suggesting content that is familiar and in line with other previous engagements, YouTube has essentially said goodbye to the ‘channel’. Now, if you’re like us and don’t really have time to be creating new, never seen before content three to four times a week – then this is something for you.
With content becoming more and more aesthetically pleasing and generally a more satisfying experience for everyone involved, the need to be constantly uploading and publishing content has significantly declined. In doing this, the focus on targeting the ‘right’ audience is essential in obtaining more views, and eventually more popularity. With individuals looking for content that provides them with a succinct, polished product rather than needing to ‘like and subscribe’ to get the next part of the story.
By creating stand-alone content that doesn’t require further watching or research, viewers are more likely to engage with the content and will feel less inclined to search elsewhere. By targeting a wider audience and providing a more well-rounded and satisfying experience for all – your views, rather than your channel, are bound to grow.

Year of the Hashtag (surprise, surprise)

Now, I know what you’re thinking. Hashtags are so 2018 but let’s be honest, we know that they’re here to stay in 2019 and probably for a while to come. It’s rather alarming the effect that hashtags can have over a lot of businesses. Seriously, check out #AskSeaWorld if you don’t believe us.
Twitter and trending hashtags can be utilised to stay relevant, up-to-date, and aware of contemporary events and movements. As a business, certain hashtags can be utilised to show comedic value, to incorporate other products, and to reach a larger target market. Now, we’re not saying go crazy. Seriously, keep them to a minimum. But, there’s really no harm in a few popular and relevant hashtags on a Tweet so use it to you and your business’ advantage.
With social media becoming a staple in the business community, we believe that 2019 was a great year for business. Knowing your platforms – whether it’s Facebook, Instagram, or Twitter – is vital in creating content that is specific to your demographic. With each coming year, new trends, features, and platforms are generated, and that’s no different for 2020. If anything bigger things are coming, it is a new decade after all!

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